Historically, the Consumer Electronics Show was the January kick-off event where media buyers could eye the hardware onto which they could festoon their clients’ wares. Manufacturers of household goods took center stage.
However, now the lines of the traditional business calendar have blurred, making it difficult to delineate between industry verticals. Sources characterized CES, which officially kicks off today (Jan. 6), as the precursor to the mid-year upfront discussions, to AdExchanger.
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