As the creator economy matures, falling foul of disclosure rules is an expensive risk for creators.
Today, BBB National Programs is setting out to standardize disclosures, measurement and accountability across the creator economy – a move aimed at bolstering brand confidence while protecting creators.
It is launching a creator certification program, through its non-profit foundation the Center for Industry Self-Regulation (CSIR), which serves as the organization’s hub for new industry standards. The program, backed by ad associations like ANA, 4A’s, AAF, IBA, ICAS and creator and influencer agencies Billion Dollar Boy, #paid, Linqia, aims to fill the much-needed compliance gap.
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