OpenAI is already building the org chart of a mature ad business

OpenAI may want to own parts of the ad tech stack, but vendors won’t be the collateral damage of it.

Two job postings on OpenAI’s career’s page spell out how. A head of scaled ads solutions will design the reseller model from scratch, picking priority vendors and markets, running RFPs and contracting as well as managing partners against commercial and quality standards. That role reports directly to the vp of global ads solutions and sits above a second hire — a global vendor manager, ads, whose job is to operationalize whatever the first one designs: governance, forecasting, quality assurance and capacity planning across regions and partner sites.

The hires track with how OpenAI has built out its ads business up to this point. 

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