Some micro influencers find promising security in brand ownership over sponsorships

What happens when MrBeast isn’t MrBeast anymore, and the hype has died down?

It’s the question Colin Rocker found himself asking before inking his first ever investor deal earlier this month with Favikon, a creator platform. 

Rocker is a full time content creator focused on career development and personal finance. He estimates that 85% to 90% of his income stems from brand partnerships (though he didn’t provide exact figures), including Microsoft, Adobe, Apple and Ally Bank. Lately, he’s been thinking more about career longevity and what happens when brand partnerships dry up.

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