In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it.
The work was delicate, and it required someone who could think in two registers at once, the analytical and the transactional. Digitas would be sold to Publicis the following year. Dugan moved on. But the people who worked alongside him during those months didn’t forget him.
One of them was Michael Kassan, the consultant — now CEO and founder of 3C Ventures — who had been brought in to help navigate the deal.
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