This story was first published by Digiday sibling Modern Retail
In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a couch online, there was a good chance they would start by typing “furniture.com.”
Two decades later, that shopper may instead ask a chatbot where to buy a sofa, leaving companies built on those once-prized domain names scrambling to make sure they show up in the answer.
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