Most creators still rely on brand deals and platform payouts. But a small — and growing — group is experimenting with raising capital by selling a slice of their future earnings.
The activity is early and fragmented, with adopters spread out across traditional financial institutions, the crypto world, and investment firms, but it’s given rise to what’s being called a “creator capital market” (CCM): a way for creators to engage with and monetize their fans through crypto tokens or meme coins. Prices fluctuate based on the attention creators receive.
But it’s not just meme coins — the buzz around these CCMs signals that the creator economy is experimenting with multiple new revenue streams, all aimed at capturing a share of emerging capital.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário