This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and Google’s AI results.
- Publishers are seeing if they can package their AI citation playbooks into a product to sell
- FT joins Google’s AI pilot program, NYT uses AI to track conservative media, and more
Packaging the AI playbook
Publishers aren’t just trying to get cited in AI tools like ChatGPT and Google’s AI Overviews — some are looking at how they convert that playbook into a product they can sell to brands.
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