Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy.
Last week, the blonde haired, blue-eyed actress joined the retailer to ring in the opening bell at the New York Stock Exchange. The NYSE appearance comes after the “Sydney Sweeney Has Great Jeans” ad campaign last summer which sparked debate as to whether the play on “jeans” and “genes” was racially charged.
American Eagle did not respond to a request for comment regarding the partnership in time for publication. After previously working with celebrity athletes like Trevor Lawrence and Coco Gauff, American Eagle has most recently signed country star Ella Langley, who has been crowned by American Eagle as its “denim darling.”
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