Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026

Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions — from internal uses like voice-to-text translation and metadata tagging to audience-facing applications like ad targeting and content recommendations.

But this increased use of AI means publishers large and small are continuously assessing how to best implement AI applications for efficiency without compromising editorial standards.

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