Future starts to sharpen its AI search visibility playbook

This year, TechRadar publisher Future wants to win the AI visibility game.

Future — which also owns U.S. titles including Tom’s Guide, Who What Wear, Marie Claire, and Ideal Home in the U.K. — rolled out a proprietary AI visibility tool called Future Optic. So far, the tool, launched in beta in November, has increased the volume of mentions and citations in AI search engines like Google’s AI Overviews and OpenAI’s ChatGPT, improving the brand visibility of its titles, the publisher claims, without providing specific figures.

Future is also selling it as part of branded content packages to brand clients to boost AI summary citations.

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