Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026?
Digiday has learned that Omnicom Media is partnering with Pinterest to let the former’s Creo influencer agency reach the latter’s access to the creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.
Part of the appeal in collaborating with Pinterest is that, unlike some other social networks that attract passive viewing, Pinterest users are often there to find something in particular, actively seeking ideas, which makes creator-driven content there more potentially impactful.
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