A month after Omnicom closed its $13 billion acquisition of Interpublic Group, the holding company is hard at work getting the assets to play nicely with each other — and beat what seem to be less optimistic expectations from Wall Street on its growth potential in 2026.
It’s safe to say the healthiest share of growth is expected out of Omnicom Media, which now encompasses six agency brands — its own PHD, OMD and Hearts & Science, as well as three IPG shops: UM, Initiative and Mediahub. Also included in Omnicom Media is IPG’s big data acquisition from 2018, Acxiom, which is already being put to use across the media assets.
Florian Adamski, who has operated as global CEO of Omnicom Media since 2021, is now charged with making all this work. A longtime Omnicom employee who came up the ranks in his native Germany, “Flo” Adamski has pursued a strategy of creating agency brands as individual “platforms” backed and underpinned by parent-company resources. With Acxiom now under his control, he’s got even more to work with, but is also going to be looked upon to maintain consistent growth among those brands.
Digiday spoke with Adamski while he was at CES this week, to find out how he will maintain that growth trajectory. The following conversation has been edited for space and clarity.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário