This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026.
- The future of the future of TV
- Google’s AI-powered CTV platform, Instagram’s CTV app and more
The future of the future of TV
No one knows how 2026 will play out. But many of the major developments this year are likely to be ripple effects precipitating from events of the past year. Here are five in particular that are most likely to dominate storylines and strategies across the TV, streaming and digital video industry in 2026.
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