Why publishers are building their own creator networks

This time, the pivot to video hits differently.

News publishers have been here before, chasing the promise of video, shifting strategies to appease the algorithm gods, hoping to reinvent themselves before the ground beneath them shifts again.

But this latest pivot involves news publishers trying to take more control into their own hands. They’re curating groups of creators to form networks and membership programs that they can use to collaborate on personality-led video, and written content.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.