TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X were not quite on Digiday’s bingo card for 2025.
Which is to say that trying to predict, especially in the world of tech and platforms, what might actually materialize at any time, let alone next year, is nearly impossible. After all, a lot of what the industry thought might happen in 2025, just didn’t.
Which is why Digiday has taken a slightly different approach to 2026. Instead of predicting what might happen, here is what Digiday believes won’t actually happen in next year.
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