This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.
- Agentic agencies
- Netflix-WBD, WBD-Paramount, Paramount-Trump and more
Agentic agencies
More and more TV and streaming ad buying is being done programmatically. And more and more, AI agents are beginning to be integrated into programmatic advertising workflows. So it’s worthwhile for TV and streaming ad buyers to keep up with how programmatic organizations and their processes are adapting to this agentic AI era.
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