European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off

European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on Nov. 19.

For a moment, the European Union’s attempt at a legislative spring clean for Europe’s digital rulebook dangled a few carrots of hope by signaling it might finally simplify Europe’s tangled maze of data privacy rules.

But for publishers, the outcome amounts to little more than ineffective window dressing. Several have described the Omnibus as nothing deeper than a “cosmetic” attempt to fix the complex rules around how to gain consumer consent for digital tracking needed to sustain digital businesses.

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