This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market.
- Market check
- Paramount’s and Netflix’s WBD bids, Disney’s CEO frontrunners and more
Market check
The third quarter in a non-election year is typically a tricky time for TV and streaming advertising businesses. People usually spend less time in front of their TVs in July and August (at least until the NFL and college football seasons start). But Q3 earnings season can actually be a pretty great time to get a read on what TV network and streaming service owners’ ad businesses are up to.
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