This story was originally published on sister site, Modern Retail.
This season, retailers and shoppers alike are contending with a shorter holiday shopping window — on top of tariffs, waning consumer sentiment and recession fears.
The 2025 holiday shopping season is shorter than usual, with 28 days between Thanksgiving and Christmas. That’s one extra day compared to last year’s ultra-condensed shopping season, but four fewer shopping days than 2023. Cyber Monday will fall in December this year, and Christmas will be on a Thursday.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Deixe um comentário