Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the industry’s OGs. The cynical might quip, “That’s just what we need…” But more forward-thinking readers will appreciate it as a sign of the changing times.
However, according to advocates, AdCP will be the blueprint for how AI agents transact in digital media. Hence, it’s worth getting to grips with, so read below as Digiday helps answer the question: WTF AdCP?
For some, it’s a bridge between today’s programmatic infrastructure and the dawn of the agentic era – in his Prebit Summit address earlier in the week, Scope3 CEO Brian O’Kelley compared its launch to the debut of header bidding – with comparisons to the OpenRTB standard.
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