Advertising Week Briefing: Amazon is primed to take over the ad industry

Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet than a barometer of where adland believes it’s headed. 

If you’re watching the 2025 schedule, you’ll see that AI, creators, and existential musings dominate the programming — which is no accident. 

Given that framing, it’s no surprise that Amazon stands out in this year’s line-up as the Big Tech name with the most visibility: a dozen scheduled appearances across panels, fireside chats, and sessions — that’s as many as Google and Meta, combined.

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