Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow  

Last week, Digiday noted how 2025’s mergers and acquisitions were characterized more by a whimper than a bang, and the following day, that rang true with Integral Ad Science confirming its public market exit. The question is, just how many more deflated exits can we expect? 

IAS will be acquired by Novacap in a $1.9 billion all-cash deal, ending months of speculation over the ad verification company’s future ownership, with the private equity firm set to pay a 22% premium for IAS. 

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