Ad creatives are becoming more forgiving about the use of generative AI outside the office walls.
Creative agencies used to maintain red lines over AI usage — limiting tools like ChatGPT, Midjourney and Stable Diffusion for repetitive, time-consuming tasks like storyboarding that wouldn’t make it to the TV screen — reserving actual production to people with cameras and clackerboards.
That’s changed in the last year. Hundreds of brands have now released AI ads made from whole cloth for TV and social.
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