Why waste valuable time on repetitive sales tasks when the right tools can handle them for you? Our testing of 19 leading sales solutions shows that smart automation gives reps back an average of three hours each week. That adds up to 156 hours a year that can be spent closing deals rather than wrestling with paperwork.

In 2025, sales tools are no longer optional extras. They are critical to hitting targets and staying ahead of the competition. Market data confirms their impact, with platforms like Weflow saving teams more than five hours a week while maintaining 92 percent forecast accuracy. Close CRM, with its 4.7 out of 5 G2 rating, is another example of how these solutions are reshaping modern sales.

In this guide, we share the results that matter most. Our team has tested and compared the strongest tools on the market so you can build a sales tech stack that works.

These 6 platforms go beyond flashy dashboards, delivering practical automation, AI-driven insights, and deal-tracking power that help teams win more business.

Chapters

Best Sales Tools That Actually Close Deals

Cirrus Insight

Cirrus Insight is a sales productivity platform designed to bridge the gap between email and CRM, reducing the burden of manual data entry and administrative work that often slows down sales teams. Studies show that non-selling tasks consume more than half of a rep’s time, highlighting the need for automation.

Cirrus Insight addresses this with features such as Salesforce Sync, which automatically connects emails, calendar events, and tasks to Salesforce, saving thousands of hours each year. Meeting AI prepares reps before calls, ensuring they arrive informed, while Buyer Signals identifies promising leads by tracking prospect interactions.

Cirrus Insight prices vary by tier:

• Salesforce Sync: $14.00 per user monthly (standard bi-directional or one-way sync of emails, events, and tasks)
• Pro: $21.00 per user monthly (has Salesforce Sync plus inbox, sidebar, and personal scheduling)
• Expert: $49.00 per user monthly (has all Pro features plus team scheduling, email blast, and email tracking)
• Scheduling: $14.00 per user monthly (personal scheduling page and meeting booking)
• Scheduling+: $24.00 per user monthly (has all Scheduling features plus automated routing engine)
• Meeting AI: Pricing available upon request (pre-meeting research and automated AI meeting prep)

Users love Cirrus Insight. The platform scores 4.2/5 from 113 reviews. It gets similar marks for ease of use (4.2/5), value (4.0/5), support (4.1/5), and features (4.1/5).

Patrick Armstrong from SecureFutures says: “Cirrus helps with setting meetings with prospects and connecting all our email conversations into our CRM (Salesforce). It’s very helpful with those processes”.

For teams evaluating their options, exploring Cirrus Insight vs Yesware can provide valuable perspective. Both platforms aim to simplify workflows and improve sales productivity, but Cirrus Insight stands out for its deep CRM integration and AI-driven features that reduce administrative burdens.

Understanding these differences can help sales leaders choose the tool that best aligns with their team’s daily challenges and long-term goals.

Outreach.io

Outreach is a leading sales execution platform that helps teams streamline prospecting, deal management, and forecasting through automation and AI. By centralizing the sales process, reps can update pipeline deals in one place, saving time and boosting efficiency.

Companies like Trint report closing deals 30 percent faster thanks to better visibility of account activity. Sales managers also benefit from Outreach as it provides a complete view of deal health, highlighting risks, tasks, and recent interactions so teams can take quick action where it matters most.

Key features include:

• Deal Grid: Edit pipeline deals from one view with automatic CRM updates
• AI Assist: Spot deal risks, next steps, and opportunities with smart recommendations
• Kaia: Conversation intelligence tool that captures calls, action items, and key moments
• Success Plans: Collaborative workflows that increase win rates by aligning buyers and sellers

HubSpot Sales Hub

HubSpot Sales Hub is an AI-powered platform that helps sales teams work more efficiently by automating repetitive tasks and providing powerful analytics. Sales teams using it close 35 percent more deals and save significant time, with 76 percent of professionals reporting higher win rates.

The platform is designed for usability, combining smart defaults with customization options so that even complex tasks are easy to manage. Quick implementation, averaging just 36 days, ensures teams see results and ROI faster than with traditional enterprise CRM systems.

Key features include:

• AI Guided Selling: Surfaces top leads and daily action summaries
• Deal Pipelines: Add, score, and track deals with task assignments
• Meeting Scheduler: Automates prep, follow-up, and meeting notes
• Sales Automation: Multi-channel outreach that adapts to engagement
• Conversation Intelligence: Brings customer insights into the CRM

By integrating seamlessly with Gmail, Outlook, and over 1,100 partner apps, HubSpot Sales Hub creates a connected ecosystem that boosts collaboration across departments. With its balance of simplicity, automation, and insight, it has become one of the most effective sales tools for teams in 2025.

Gong

Gong is a revenue intelligence platform that helps sales teams close more deals by analyzing conversations across Zoom, Google Meet, and Microsoft Teams. Acting as a virtual participant, Gong records, transcribes, and studies calls to provide actionable insights. Its AI is trained on billions of real sales interactions, allowing it to detect patterns, highlight risks, and surface buying signals.

Key features include:

• Deal Intelligence: Real-time insights and risk detection in customer engagements
• Conversation Intelligence: Transcribes calls and identifies winning tactics
• Revenue Intelligence: Combines data sources for full pipeline visibility
• Coaching and Development: Tracks performance and creates coaching opportunities

Sales teams benefit through faster onboarding, stronger pipelines, and more consistent results. Gong integrates with over 90 platforms, including Salesforce, HubSpot, and Microsoft Dynamics, ensuring that every interaction contributes to smarter forecasting and better sales execution. Despite its cost, many companies view it as a valuable investment for improving efficiency and win rates.

Chorus

Chorus, part of the ZoomInfo suite, is an AI-powered platform that helps sales teams improve by analyzing conversations across calls, meetings, and emails. Acting like a virtual sales coach, it records and studies interactions to reveal patterns, highlight key moments, and provide practical coaching insights.

Sales leaders benefit from real examples of what works, which leads to better training, stronger communication, and faster onboarding for new hires. By turning customer conversations into actionable steps, Chorus helps teams close deals more effectively.

The platform does much more than basic transcription:

• Smart Themes spots conversation patterns and organizes them to find insights quickly. It starts working after analyzing just a few hundred hours of conversations
• Smart Playlists creates collections of important call moments to train reps. These include “Wow! Moments,” “Engaging Discovery Calls,” and “High Risk Calls”
• Deal Intelligence watches how deals progress by checking engagement, meeting frequency, and who’s involved
• Performance Benchmarking lets teams see how they stack up against top performers by studying successful deals

Sales leaders love how Chorus changes coaching. Research shows 60% of reps will quit if their manager can’t coach well. The platform fixes this by showing managers real examples of what works. They can coach better using actual conversation data instead of just opinions.

The platform tackles the tough job of getting new hires up to speed. New team members can watch recordings of successful sales calls, which cuts training time by a lot. They learn directly from top performers’ real conversations instead of just theory.

Lavender

Lavender is an AI-powered email assistant built to improve sales outreach by analyzing messages against best practices drawn from over 100 million cold emails. While the average reply rate for sales emails is just 1 to 5 percent, Lavender users achieve over 20 percent on average.

The platform combines AI, psychology, and data science to help representatives write more effective emails in less time, turning outreach into a guided and measurable process. It not only boosts response rates but also teaches the principles of good email writing so sales teams build long-term communication skills.

Key features include:

• AI Email Coach: Real-time scoring and suggestions to increase response rates
• Personalization Assistant: Fast, research-driven personalization to strengthen connections
• Start My Email: Generates drafts from notes to overcome writer’s block
• Mobile Editor: Ensures emails look polished on smartphones, where most are read

Lavender integrates with Gmail, Outlook, HubSpot, and other popular platforms, fitting naturally into existing workflows. With flexible pricing and team coaching dashboards, it helps individuals and organizations create consistent, effective outreach that saves time and drives results.

Conclusion

The best sales tools in 2025 do more than streamline workflows. They give sales teams the power to focus on meaningful conversations, stronger relationships, and smarter strategies. From automating data entry to turning conversations into actionable insights, each of these platforms helps remove the friction that slows down growth. The result is more time spent selling and less time wasted on repetitive tasks.

Choosing the right tools is no longer optional. With AI-driven insights, seamless integrations, and user-friendly designs, these solutions prove that technology can drive measurable improvements in revenue. Teams that invest wisely will not only close more deals but also build a sustainable foundation for long-term success.

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