Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers

This week’s Future of TV Briefing looks at the state of the free, ad-supported streaming TV market.

• FAST focus
• Paramount+WBD, YouTube’s swappable sponsorships, Netflix’s originals window and more

FAST focus

Honestly, I’ve always been pretty skeptical of the free, ad-supported streaming TV market. Starting more than a decade ago when Tom Ryan demoed a beta version of Pluto TV for me inside a small office on, if I remember right, Melrose Avenue in Los Angeles through the writing of “WTF is FAST?” in 2019 up until, well, as I write this. Turns out, FAST channels have become a fixture of the streaming landscape.

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