This story was originally published by sister site, Glossy.
Estée Lauder is leaning on AI, digital expansion and product innovation to turn around three years of sales declines. On Tuesday, the company reported fiscal 2025 revenue of $14.3 billion, down 8% year over year, and confirmed it has brought on advisors for a strategic portfolio review — signaling possible brand exits as it works to streamline and recover.
“Beauty Reimagined,” the transformation plan launched in May 2024 under CEO Stéphane de La Faverie, is beginning to show early momentum. “We are energized as we transform our company,” he said on the earnings call. “Together with all of our employees, I am excited for what we will accomplish.”
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