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Kristi Argyilan has spent the last decade building out retail media businesses at the likes of Target, Albertsons and now Uber. She’s seen the RMN boom from the early aughts of in-store shopper marketing tactics to what it is today, a fast-moving landscape built on programmatic media buys and off-site ad opportunities.
If you ask Argyilan to say if her career path could be recreated in the automated, generative AI-first world, she’ll tell you no. The industry is no longer a linear path, and breakneck pace tech innovations, she says, make it hard to keep up with the changes.
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