This story was first published by Digiday sibling Modern Retail.
Yvonne Jackson said that before February, making a Target run was more than just a simple errand — it was a part of her lifestyle.
Jackson, who lives on the outskirts of Chapel Hill, North Carolina, said her daughter’s daycare was across the street from a Target, so she estimated that she went to Target multiple times a week. She would grab a coffee from Starbucks and walk around the store to see what was on clearance. She would check the Facebook groups she was a part of for Black women who love Target to see if there were any new brands she should check out. For drops, especially for Black History Month, she was often there that same day.
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