As YouTube Shorts reaches 200 billion views, advertisers increase their investment

YouTube Shorts is starting to become a bigger contender for ad dollars. 

As usual, the money is following the attention. In the second quarter, Shorts averaged over 200 billion daily views. 

Mark Ballard, research director at Tinuiti confirmed that the typical Tinuiti client buying YouTube Shorts inventory saw their spending increase a little over 11 percent from the first quarter to the second this year.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.