Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus, according to sources with knowledge of the deals.
The news comes just six weeks after The New York Times revealed its own AI licensing tie-up with Amazon, which allows Amazon to use articles from The Times and content from NYT Cooking and sports website The Athletic for its AI products.
A Hearst spokesperson confirmed that Amazon has an AI licensing deal for content to be used within Rufus, across its newspapers and magazines, which include Good Housekeeping, Cosmopolitan, Harper’s Bazaar. Condé Nast didn’t respond in time for this article’s publication.
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