Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

Kokai was supposed to be the DSP titan’s next shield against the tech giants. The hope was that by making ad inventory on the web easier to invest in, brands and buyers would buy more ad inventory outside the walled gardens.

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