Eight months after quietly rolling out Performance+, Pinterest is now turning up the volume. The platform’s bid to automate more of its ad business is moving from test phase to full-throated sales pitch.
CEO Bill Ready teed it up recently on the company’s most recent earning call: “While we’re pleased with our progress, we’re still in the early days of driving adoption, and will continue to drive advertisers to adopt the full Performance+ suite of solutions in the quarters and years ahead.”
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