Digiday+ Research: Marketers plan less upfront spending this year

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

There are a lot of questions in this year’s upfront market negotiations: Will ad prices come down after last year? How will TV networks and streaming platforms price sports inventory? How will Amazon and Netflix play into the allocation of upfront dollars?

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.


Publicado

em

por

Tags:

Comentários

Deixe um comentário

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *