One year after the launch of Google’s generative AI search feature, AI Overviews, publishers are recalibrating.
One publisher is rethinking its SEO strategy, backing away from optimizing content for long-tail search queries. Another is reinvesting in exclusives, scoops and breaking news — prioritizing urgency over evergreen stories. A third is actively working to reduce its reliance on Google for traffic altogether.
These are just some of the ways publishers are shifting their strategies, having learned what’s working — and what isn’t — since the launch of Google’s AI Overviews.
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