For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No need to fix what isn’t broken — especially when the ride-hailing app turned ads business already humming along.
So much so that the business hit a 1 billion annual net revenue run rate earlier this summer.. That’s double its 2022 run rate of $500 million. An impressive milestone for an ad business that’s just two years old.
And the way things are going, more milestones are bound to fall in 2025.
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