Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet

Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now.

Their reluctance centers on two key factors. 

First, there’s the lawsuit that NewsCorp brought against Perplexity AI in October, which isn’t too great for optics.

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