After several years of fits and starts, curation in ad tech is finally having its moment in the spotlight.
And if you need a clear sign of its mainstream arrival, even Google is jumping on board.
But here’s the catch: Google’s take on curation won’t necessarily look the same as anyone else’s. The truth is it can often mean different things to different companies — depending on what they’re trying to sell.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Deixe um comentário