This article was first published by Digiday sibling ModernRetail
Luxury brand Coach made its first moves in the gaming world as it works to appeal to younger, digital-focused shoppers.
The fashion house and parent company Tapestry announced partnerships in July as part of a campaign called “Find Your Courage,” which brings Coach items and themes based on the brand’s spring collection to the online game platform Roblox and social avatar app Zepeto.
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