This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.
Streaming the gap
Disney maintains its TV watch time lead
Disney’s streaming ad undercut, Netflix’s free foray, Spulu’s product plans and more
Streaming the gap
Math is hard. But it’s made easier by the fact that it deals in a singular, universal language: numbers. At its root, streaming ad measurement is math. However, its math at the moment is less simple arithmetic than algebra.
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