In an era of streaming, there is no one size fits all. Some people stream content with family to watch the Iowa and South Carolina showdown during the NCAA Women’s Championship Game. Others might binge-watch Season 2 of FX’s ‘The Bear’ alone on a weeknight or meet up with friends to watch ABC’s ‘The Bachelor’ for the final rose ceremony.
How people watch content changes when streaming solo versus as a family or within another community dynamic. While in transit to work, someone might prefer short, snackable episodes but enjoy long-form, lean-back cinematic content on weekends.
Traditional appointment viewing has transformed into convenient always-on viewing on viewers’ preferred screens and platforms.
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