As you settle back in to your week, here’s a recap of what you might’ve missed from Cannes Lions 2024 across our coverage areas:
Media
Publishers’ top tips for pitching advertisers at Cannes
Why Dow Jones CMO Sherry Weiss is focused on AI
Publishers at Cannes chase ad dollars surrounding women’s sports
Marketing
Investment bankers and private equity firms turn up en masse
Sports hold full court at Cannes Lions 2024
Sugar23 pitches marketers on production in Cannes
NFL CMO Tim Ellis on its global expansion
Laurie Lam, chief brand officer for e.l.f. beauty on shock-based marketing
OpenAI believes AI development is a ‘shared responsibility’
How Uber Ads is tackling programmatic challenges and AI innovations
What Spotify’s push into video could mean for its ad business
Why commerce media networks are making a bigger play at Cannes Lions 2024
At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban
Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
Cavel Khan, chief growth officer at Group Black, on the importance of reaching Black and diverse audiences at scale
Tressie Lieberman, CMO of Yahoo, spoke on not underestimating the power of consumers as influencers
Hilton CMO Mark Weinstein says the ‘hot air’ AI hype cycle isn’t over yet
GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
Mark Kirkham, CMO, PepsiCo international beverages chats about generative AI use
How tackled their evolving role amid AI and growth challenges
LinkedIn eyes B2C marketers as it looks to increase ad dollars
Michael Lacorazza, CMO, US Bank talks financial media networks
Jim Mollica, CMO of Bose, spoke on networking at Cannes
Cannes Lions 2024 was the festival of creators
Jean-Paul Jansen, CMO Mars petcare, North America spoke on the company’s data strategy for category storytelling
Matt Wauserlauff, co-founder and CEO of Blockboard (Digiday’s Cannes coverage sponsor) spoke on the marriage of generative AI and blockchain technology
Jenny Lewis, CMO of The Knot, on Cannes Lions 2024
Future of TV
Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Media Buying
Why influencer agencies drew attention at Cannes Lions
Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
David Jones on The Brandtech Group’s plan for generative AI
Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Inside Publicis Groupe’s closed-door Cannes AI push
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