As AI-generated content platforms continue rolling out new AI models and features, Getty Images has made another data licensing partnership with another player in AI image generation.
The stock image giant has signed a new deal with Picsart, a content creation platform, which will allow Picsart to develop a new AI image generation model trained on Getty Images’ licensed creative content. Rather than using the images to train an existing AI model, Picsart’s PAIR AI lab plans to develop a new model from the ground up and make it available for use by both companies later this year.
Announced Thursday, the deal aims to provide “commercially safe AI-generated imagery” for creators, marketers and small businesses. Along with providing customers with new ways to create and edit images on both companies’ AI platforms, it will offer customers commercial rights and indemnity for the images they create while developing new ways to compensate the creators of the images used to train the AI model. Terms of weren’t disclosed, but Getty Images chief technology officer Grant Farhall told Digiday the partnership will have recurring components and “isn’t a deal where there’s a one-time fee for using our content.”
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