Mark Piesanen, Chief Revenue Officer, CreativeX
Brands spend months — years, even — investing in brilliant creative ads that will go on to catch consumer attention and win awards at industry events like Cannes Lions.
That said, only some ads will win an award. Vital as it is to take this moment to celebrate the best and brightest ads in the industry, at the end of the day, it’s a single moment in the calendar year that feeds into a broader marketing plan. Brands can’t afford to ignore the other 99% of ads they create in favor of the heavy hitters.
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