Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Don’t ever say that uncertainty stops ad spending.

So far this year, it’s held up strong despite regional conflicts, sticky inflation, high borrowing costs and the possibility of several markets slipping into a recession.

And it looks set to keep going strong for the foreseeable future. In fact, spending experts have even revised their forecasts to account for the additional upside.

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