This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.
Upfront watch
Paramount’s backup plan, reality TV’s troubles, Disney vs. Comcast and more
Upfront watch
This year’s upfront cycle is likely to be lengthy. This not only gives TV and streaming ad buyers and sellers more time to firm up their annual commitments, but also for sorting out how this year’s deals could reflect changes in the broader marketplace.
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