Behind closed doors: the intrigue and reality of platform marketer councils

On the surface, things seemed tense back then. 

CMOs were out there on stages and in interviews, wagging their fingers at Meta execs, accusing them of caring more about cash than the disharmony it fueled. But behind closed doors, it was all hugs and handshakes as they cozied up to the bigwigs, letting their concerns fade into the background.

Fast forward four years, and it feels like déjà vu.

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