Things are heating up between publicly-traded media companies and generative AI tech companies, resulting in more than one new AI licensing deal.
Of the half dozen or so publishers’ earnings that Digiday tracks, two of them have announced deals with tech companies since their Q4 earnings calls in February. IAC’s Dotdash Meredith struck a three-part deal with generative AI tech company OpenAI on May 7 and The Wall Street Journal’s parent company News Corp recently signed an agreement with Google that pays the news publisher to develop new AI-related content and products.
Meanwhile, publishers like BuzzFeed, Gannett and The New York Times are finding internal applications for the technology, from developing products to synthetic audio, which was addressed — in some cases ad nauseam — during their respective earnings calls.
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