While TikTok’s future in the U.S. hangs in the balance, agencies are already adjusting social media strategies and preparing contingency plans with clients and influencers — despite not hearing a lot from TikTok directly.
With President Biden recently signing legislation to force a sale or ban TikTok, the ByteDance-owned social platform faces a nine-month deadline (or up to a year extension) to act. While many are expecting the company to challenge this, agencies are also considering opportunities in the wider social media landscape — from diversifying their platform investments to experimenting with newer channels.
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