This is part of a research index that was originally published on Digiday’s sibling publication Glossy. Read the full index here.
These days, it can feel like social media is a bit obsessed with the short-form video format. But recent research on influencer marketing conducted by Digiday came to a bit of a surprising conclusion: When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
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